prachi

WorkIt

A client reached out to me to conceptualize and design a job search platform. 

Project overview

Background:

➤ WorkIt serves a dual purpose. On one hand, it provides jobs to candidates, and on the other it serves as a database of registered candidates’ profiles for companies to shortlist.
➤ Providing a personalized job search to candidates on the basis of their profiles and past search history makes sense for the candidates.
➤ The recruiters are very selective when it comes to searching for candidates for specific jobs. The recruiter would like a certain candidate and may be interested in more candidates similar to the selected candidate.

Challenge

  • Keep job search intuitive for the candidates so that they can find jobs suiting their skills, position, industry, role and location or even by company name.
  • Keep candidates engaged during the job search.
  • For the recruiter side, the search provided over the candidate is required to have a huge set of fields to search upon every data point that the candidate has entered.
  • Promptness is an important factor to keep users engaged on the app.
CONCEPT & DESIGN
User Flow
Creating a user experience flow allowed me to make decision paths clear and guide the user toward their goal.
Creating a conceptual model helped me embody what the user’s need and goals are. It allowed me to ensure that I was consistent in my designs while also maintaining consistency.

User Journey Map

SKETCHES
➤ Sketching out ideas to map out the skeleton of the app prior to working on low-fidelity wireframes helped me visualize the multiple paths I can take before committing to one.
➤ I love to sketch multiple variations of the key screens of my user flow to help me narrow down ideas and help me select the key elements that will help me create a simple & purposeful navigational flow.
HIGH FIDELITY PROTOTYPE
  • Building a high fidelity prototype using the feedback from the usability testing to ensure that the main user goal was met – users should be able to find the pathway to find the dream job that fit their skillset and experience.
  • My goal: Action oriented navigation
Mockups
OUTCOMES
Created by potrace 1.15, written by Peter Selinger 2001-2017

63% increased user engagement reported

Created by potrace 1.15, written by Peter Selinger 2001-2017

34% increased user retention reported

Created by potrace 1.15, written by Peter Selinger 2001-2017

78% users found the app easy to use and navigate

Takeaways

What I learned

1. UX us all about getting into the mind of the user, engaging with the people and building that empathy. A design is never final and working within the product constraints and client expectations & juggling that with the user needs and trying to find the right balance is the key to good UX.

2. Rapid user testing used to validate or invalidate certain design decisions without wasting time and development efforts is a great way to build an optimal product.

Thank you for reviewing my work on the WorkIt App.